Communications and Marketing

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The following rules have been set to guide the use of all trademarked materials. Below are a few reminders to ensure proper use. 

• Use of the District’s or a school’s name, logos, initials, mascot name, buildings and other resources for advertising and promoting products and/or services is not allowed for out-of-district individuals and businesses unless the district has specifically authorized the use.
• The use of any logo and/or branded material may not imply that the district endorses a product, service, or company, or that a product, service or company is a part of Lake Orion Community Schools. 
• To minimize confusion between official district and third-party communications, district and/or school logos may not be used as a display “icon” for any person or organization’s social media. 

If you have questions, or would like to report the misuse of the district’s name, mascot name, logos, web design, its buildings and sites, and/or other resources for advertising and promoting products, please contact Communications@lok12.org or Director of Communications and Marketing Mark Snyder. 

Trademark licensing program (in process)

Lake Orion Community Schools is working to create a trademark licensing program to enable outside entities the right to use its logos and marks in specific situations. This would ensure the quality and consistency of all the district’s merchandise. It also enables the district to generate revenue from the sale of merchandise bearing its logos and marks. The revenue will be used to support and enhance many programs throughout the district. Outside of the district, the trademark licensing program will create a consistent, cooperative and positive working relationship with the manufacturers and retailers that work with Lake Orion Community Schools. 

VENDORS

The district has the right to ask any company, individual or organization to immediately stop the use of a logo, or to deny use of its logos to any individual, company or organization for any reason.

QUESTIONS

Questions about the Lake Orion Community Schools Schools brand process? Please reach out to Communications Department.

Mark Snyder
Director of Communications and Marketing, LOCS
mark.snyder@lok12.org